EUROPE’S MARKET LEADER SCHWALBE OPTIMISTIC FOR THE COMING CYCLING SEASON
(Reichshof) During an exceptional year 2020, millions of people discovered the bicycle for virus-free transport and sport. As a result of this boom, bicycle tire manufacturer Schwalbe (Reichshof, NRW, Germany) increased sales to 225 million Euro, approximately seven per cent more compared to the previous year. Additionally, the company set new standards for fair trade and sustainability.