SCHWALBE MOVES INTO HYBRID BUILDING – SCULPTURE WELCOMES VISITORS
HEART OF THE FAMILY BUSINESS SETS NEW STANDARDS WITH SUSTAINABLE CONSTRUCTION METHOD
New sculpture at Schwalbe's headquarters
All visitors to the new heart of Ralf Bohle GmbH are greeted in front of the building by a new sculpture that immediately catches the eye: 15 meters high, angled several times and colorfully designed. Grand Tour is its name. The four colors reflect the history and philosophy of the company.
The foundation of the sculpture is red. Frank Bohle explains, "The color stands for our unique Schwalbe spirit, which is lived by all employees every day and which also characterized our founding fathers: the passionate commitment and the unconditional will to always become even better."
The blue that follows symbolizes the many journeys across the sea to Asia – in the early days as well as today. The so-called "Grand Tours" are the essence of Schwalbe. Almost 50 years ago, Bohle began importing Swallow brand tires from Korea. In the process, he found a production partner in Hung-A, with whom today there is not only a joint venture, but also a decades-long friendship between two family businesses.
The third color – green – symbolizes the company's commitment to sustainability. For many years, Schwalbe has pursued the goal of acting in an increasingly environmentally conscious and responsible manner. Even before construction of the new company building began, major milestones had been reached with the company's own hose recycling system and the use of green compounds and fair rubber. A pilot project is also currently underway to develop a recycling system for old bicycle tires.
At the top, the sculpture ends with the color orange, a symbol of creativity and innovative spirit that have always been the cornerstone of Schwalbe's successful further development throughout the company's history.
Investment in the future
Since Schwalbe completed its headquarters in Reichshof-Wehnrath in 1995, the company has grown strongly in Germany and internationally. While sales multiplied from 30 million euros at the time to 225 million euros in 2020, the number of employees at the site rose from 60 to 187.
SCHWALBE | Ralf Bohle GmbH
Otto-Hahn-Straße 1 | 51580 Reichshof-Wehnrath
Phone: +49 22 65 109-0 | firstname.lastname@example.org