2026 In-Season Dealer Program

Be ready for the trail ahead 

Dealers old and new can take advantage of savings all year by purchasing direct through schwalbetires.com 
There are two ways to get your discount for 2026: 

1. Carry-Over from 2025: 

During 2025 if you; 

• hit a threshold discount through the 2025 in-season program or, 

• you received a 2025 booking discount, 

The highest discount will be automatically carried over for the entire 2026 calendar year. If this applies to you, all you need to do is login to your Dealer account and add items to your cart to view your additional discount off wholesale pricing. 

2. Annual Purchase Totals for 2026: 

In a effort to support shops who frequently purchase Schwalbe product, but don't always hit high order totals, we are implementing Annual Purchase Totals. 
From January 1st 2026, through till December 31st, 2026, the total sum of your orders throughout the calendar year will determine your discount. 

• Total sum of 2026 orders is greater than $2,000 but less than $4,000 - 5% off Wholesale pricing on all future orders for 2026 

• Total sum of 2026 orders is greater than $4,000 but less than $8,000 - 10% off Wholesale pricing on all future orders for 2026 

• Total sum of 2026 orders is greater than $8,000                                       - 15% off Wholesale pricing on all future orders for 2026 

Purchase totals are based off previously completed and invoiced orders beginning on January 1st, 2026. This evaluation happens automatically for your account and your intended discount will be displayed in the cart.

In the event an Annual Purchase Total discount is greater than a 2025 inherited discount, the larger discount will remain. Discounts are not stackable and can not be retroactively applied. Schwalbe North America retains the right to revoke discounts at their discretion.

If you have any questions or concerns, please contact us.

Example Scenario: 

A Bikeshop earned a 5% discount in 2025 through the In-Season Program. This 5% discount automatically carries over for the entire 2026 calendar year and is displayed in their cart. 

The Bikeshop places a $1,500 order in the spring and receives their 5% carry-over discount. They later place another order for $600. Once that order has been completed and invoiced, their 2026 annual purchase total reaches $2,100. Although this exceeds the first 2026 Annual Purchase Total tier ($+2,000 = 5%), their discount remains at 5%, since their inherited 2025 discount is equal to the new 2026 tier. 

Later in the summer, the Bikeshop places a $2,000 order. After this order is completed and invoiced, their total 2026 purchases now exceed $4,000. At this point, their discount automatically increases to 10% for all future 2026 orders, since the 2026 Annual Purchase Total tier is now greater than their original 5% carry-over discount. Discounts are not stackable, and the higher discount always applies moving forward.